I REFER to the story on the announcer in the MTR, headlined, ''Know the voice, now here's the face'', which appeared in the South China Morning Post, on April 19.

There is no doubt that Ms Cheri Chan speaks good English, but it is definitely not flawless, as the article claimed.

I remember hearing one announcement which said, ''Sorry about inconvenienced caused''.

There is no doubt that her Chinese is flawless, but her English is not.

I dislike her voice so much that sometimes I will not use the MTR.

This might appear extreme to some people, but perhaps it is just that different people have different tastes.

E. SIT Central

KUMAN :其實港鐵係咪根本一直唔願意做呢類軟性宣傳，所以咁多年嚟都冇乜消息呢？

MM@! :

KUMAN :其實港鐵係咪根本一直唔願意做呢類軟性宣傳，所以咁多年嚟都冇乜消息呢？

咁駛唔駛 @mtrupdate 俾壓力官方 ／ 直程我地自己做埋佢

KUMAN :Facebook 始終同官方宣傳唔同
睇下九巴個專頁，得閒 Share 下昔日圖片，反應不知幾好
得閒拎呢類軟 Topic 講下，總比不斷吹用心聽用心做好

最搞笑係佢話自己好怕搭地鐵，唔想聽到自己把聲

MM@! :

KUMAN :Facebook 始終同官方宣傳唔同
睇下九巴個專頁，得閒 Share 下昔日圖片，反應不知幾好
得閒拎呢類軟 Topic 講下，總比不斷吹用心聽用心做好

不是

依家有一種新興行業，叫 social media marketing，可以係屬於關公業嘅一種
現時嘅企業，宣傳未必要靠實體／傳統渠道，例如可口可樂嘅官方 FB Page ，係成功到可以 cut 番現實世界嘅宣傳 budget

又舉例英國嘅鐵路公司，開一個 Twitter 就已經係官方宣佈、宣傳、處理客務問題（例如我見過有乘客投訴隔離位食蘿蔔，要求跟進），由於 social media 嘅「入屋點」係每個乘客嘅手機，換言之佢比電視／報紙廣告更直接，而且個乘客有事要搵你，可以話係零距離，一個 tweet post 上嚟，你想避都無得避

好簡單舉個例，將軍澳綫死OHL當日， @mtrupdate 一個FB post 係頭五分鐘已經有過萬 reach，試問車站出 poster 會唔會有一萬人即刻睇到 ?

傳媒有無辦法係五分鐘內同你出報導呢 ?

當日 UST 有考試，考生由屋企去緊車站上將軍澳綫期間，接唔接觸到所謂嘅「實體傳播媒介」 ?

渠道同科技等已經就緒，只係 MTR 唔識／無辦法善用，例如 Traffic News 功能就係啦